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By: George Verghese

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Thursday, 29-Nov-2012 04:03 Email | Share | | Bookmark
Role of Social Media in Industrial Marketing Houston

Facebook, LinkedIn and Twitter are buzz words in today’s world. These social networking sites were primarily created to connect with friends and loved ones. However, user-friendliness and convenience turned these sites into world’s biggest social networking platform, not only for individuals but also for corporate entities, small and medium business enterprises and entrepreneurs. Today, no marketing strategy is complete without optimization of these sites. Social media plays a vital role in industrial marketing services Houston.

Many entrepreneurs and corporate entities focus on advertising on television, business journals and radio for mass coverage, however times have changed now. If one needs to reach the masses, then they must focus on social media strategy in Houston. Social media provides a succinct and strong platform for brand building. Creating and business page and maintaining it is the first step in optimizing social media. Next step is to engage with people who follow your business page or like your business page. One must participate in discussions related to core domain in order to create confidence and add to business owner’s credibility. Linking social media pages to your website also helps in creating enhanced visibility. Improved visibility results in better traffic on the website. Increase in organic traffic on the website is directly proportional to the leads generated by the website. One can also use polls on these social networking pages to understand market pulse. Social media polls offer real time pulse of the target audience as compared to print surveys. These simple tips go long way in boosting industrial marketing services in Houston.

One must optimize social media to the tee to achieve substantial results. Social media is one of the best platforms for industrial marketing Houston to engage the target audience in a fruitful interactive communication. One must therefore focus on deriving the best from these social best platforms.


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